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Understanding RSS

by Dian Chapman, MVP, MOS
Skill rating level 3.

Last month I mentioned in my opening comments that TechTrax was now a member of the RSS world. I didn't have time for lots of details at that time. In this article, I'll explain what all this means a bit more and how you can take advantage of this new technology.

RSS stands for Really Simple Syndication. And what it does is allow publishers who have something to say, to say it in a manner that passes their words to the people who want to read them. As I explained last month, rather than you having to go to all those individual web sites to search for the information you want to read, you can subscribe to various news and information services that offer RSS feed, and when new information is available, it'll automatically be added to your RSS reader. This means that you are immediately notified when new information is available, thereby saving you surfing time. For a further description of what RSS is all about, check out Susan Daffron's article: Answers to Your Questions - RSS in Computor Companion. (And for those of you on the more geekier side, who might want to learn how to code your own RSS feed, see James Bryd's article: Write Your Own .NET RSS Feed in C#, also in Computor Companion magazine.)

The only problem I see, personally, as a publisher, is that a lot of folks might not bother to enter their name as a subscriber. To me, that means I might have a lot more readers reading TechTrax than are listed in our free subscriber's database. I mean, why bother asking for a notice when you'll automatically get the information sent to you via your reader...no official subscription to the individual magazine web sites necessary. But at this point I don't see a way around that fact. Well, other than saying you can't enter our drawings if your name isn't in our database so we can count you!<evil smirk>

How to Use an RSS Reader

As more and more folks jump on the RSS bandwagon, there will surely be more and more readers available. And, although most are free now, they'll probably start charging you once you're hooked on their product (or bombard you with ads)! For now, I'll show you the one I'm currently using: RocketInfo.

Rocket is a web based application that provides me with the info I have listed in my subscription list. But as I also told you last month, there are others. If you prefer to have one that works as an addin to Outlook so all your important news articles will find their way to a special folder in Outlook, Greg likes Newsgator, which you can get here: http://www.newsgator.com/. And if you're running a MAC, Ranchero Software puts out a Net News Wire reader for the MAC that you can get here: http://ranchero.com/netnewswire/ .

With RocketInfo, you just need to go to their web site, which you should then, obviously, bookmark. Or better, create a shortcut on your desktop. This will add a direct link right to their site.

Create a Shortcut to TechTrax RSS
To add a direct link on your desktop to RocketInfo, right click on your desktop. Choose New > Shortcut from the mini menu that will appear, as shown below.

A dialog box will open. If you were creating a shortcut to a file, you could then browse to that document. But since this is a web shortcut, just enter the URL into the input box, as shown in the following image.

If you want to just go to the main RocketInfo site, you would enter this URL:

http://reader.rocketinfo.com/desktop/

However, you can also enter a detailed shortcut that will go to the site and immediately open the current article being passed from TechTrax. To create a shortcut directly to TechTrax, use this URL:

http://reader.rocketinfo.com/desktop/rocketreader.jsp?feed=http%3A%2F%2Frss.LogicalExpressions.com%2FTechTrax.rss

After you enter the URL, click Next. The dialog box shown below will appear. Here you can enter any name your little heart desires. This is the name of the shortcut icon that will be displayed on your desktop. Once named, click Finish.

You'll now see an Internet shortcut on your desktop, using the name you entered.

Click to open this shortcut and you'll not only zip over to the RocketInfo page, but the available article in the current issue of TechTrax will be displayed, ready to access.

Note! Realize that if you use a Popup Blocker to get rid of all those annoying advertisements that appear when you go to various web sites, you'll need to temporarily turn that off when you use the direct TechTrax shortcut. This is because the article will be displayed in a separate popup once you arrive at the RocketInfo site.

To temporarily turn off your popup blocker, hold down the Ctrl key when you click a link.

True, you could just create a shortcut right to TechTrax Ezine (using this URL: http://pubs.logicalexpressions.com/Pub0009/LPMIssue.asp?ISI=0), without all the fuss of setting up a Reader. The advantage to using an RSS Reader is that you can subscribe to many news articles from many sources and they'll all show up in the same location. This makes keeping up with the tons of information you want...easier!

As you can see in the above image, you can not only read TechTrax, but also Lockergnome and other top services.

In fact, TechTrax was recently approved by RocketInfo and is now listed as a featured RSS source!

If you don't find TechTrax, or some other service in which you want to subscribe, you can click the Subscribe button and enter the RSS feed URL that you want, as shown below. Of course, you'll need to know the correct RSS URL before you can enter it. But if you contact your news source, they should either have a link on their site or you can ask them if they offer RSS feed.

To add a subscription to TechTrax, if you can't find it in the listing, enter the following URL into the new Subscription dialog box:

http://rss.LogicalExpressions.com/TechTrax.rss

In a recent issue of FreeTechMail, the Editor, Deb Alloway, predicts that RSS feed will replace email newsletters. I agree. Rather then having to sign up for dozens of newsletters and have them emailed to you, you'll just need to add their RSS feed URL to your reader and updates will be available to you upon publication. I'm sure most all newsletters and ezine will be available to be delivered to you this way...in the future.

Isn't it nice to know, however, that when it comes to TechTrax, the future is already here!<wink>

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