Do you edit, manage, or publish a magazine, journal, newspaper, trade publication, or newsletter? If so, you may have run into one or more of these common problems.
The Problem...
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Low Traffic |
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High Cost |
Publication web sites need to meet the needs of readers, advertisers, and the publisher.
 Yet most sites don't meet one or more of these goals.
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Every print publisher has content that is search engine gold.
Yet many magazine web sites have low Web site traffic.
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Many publication Web sites cost publishers thousands of dollars to create and operate.
Yet many publication Web sites continue to lose money.
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The Solution...
As a publisher, you know a web site should increase revenue, but with the amount of content most magazines produce, you need some kind of content management system or you'll invest more time and money on an outside firm or staff of Web developers, than you can recoup from the site. You need a powerful article management tool that offers an outstanding return on investment (ROI).
The Logical Web Publisher combines ease of use features with a Web site framework that is uniquely targeted to the needs of small and medium-sized publishers. Whether you publish a newsletter, magazine, or journal, you can easily create a revenue-pulling online presence that encourages repeat visitors.
Your new publication Web site meets the needs of:
- Readers: The Logical Web Publisher serves up attractively formatted, easy to navigate content. Readers can search for articles by keyword, department, topic, or author. Even though articles are stored in a database, they are indexed by search engines thanks to squeaky clean code and numerous search engine optimization techniques built into the software. The Logical Web Publisher uses no SEO-killers like JavaScript, Flash, or applets. Just HTML and Cascading Style Sheets that are both human and search engine friendly.
- Advertisers: You can customize your site with pay-per-click advertising or your own ads. Create ad-friendly pages that draw ad revenue.
- Publisher: Imagine a world with no HTML hassles. The Logical Web Publisher is easy to learn and offers a secure log-in for you and all your staff. You control who has access to what features. Your unique site can be set up with your own colors, logos, and graphics. If you decide later to change the entire look, you can do it with just a few clicks.
Using the Logical Web Publisher, you can create a content-heavy Web Site with all of the key elements you need to succeed.
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